The Battle of Kurukshetra began on the day known as Mokshada Ekadashi. (Ekadashi is the eleventh day of either the waxing or waning moon, and Mokshada means “giver of liberation.”) On that day, Krishna enlightened Arjuna with the knowledge of Bhagavad-gita, liberating him. Now every year on that day—considered the birthday of Bhagavad-Gita—festivals in honor of the Gita are held at Kurukshetra and many other places in India. The grand festival in Jyotisar, the spot where the Gita was spoken, is organized as a state function, with chief ministers and governors presiding. Coincidentally, this is also the time of ISKCON’s annual Prabhupada Book Marathon, when devotees distribute hundreds and thousands of copies of Srila Prabhupada’s Bhagavad-Gita As It Is in India and around the world.